We are very happy to announce Euphorium Brooklyn’s participation in the first Tranoi New York Parfums, September 17th – 19th, 2016 at the Tunnel, Chelsea.


TRANOÏ, meaning “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry.

Tranoi NYC 2016 from stephen dirkes on Vimeo.

Tranoi has fast established itself as the industry standard expo in the cutting edge of Women’s and Men’s ready to wear and accessories collections with several years of shows in Paris and New York. The Tranoi brand presents its first New York Parfums show this September and we are honored to participate.


After the success of the Parisian edition, TRANOÏ Parfums New York is launched in September 2016, alongside to TRANOÏ New York Women & Men. This new event was created in response to growing demand from buyers of prominent, international stores for rare perfumes.


We are excited to present the Euphorium Brooklyn collection of Eau de Parfum. Visitors will get a sneak sniff of our upcoming 2016 WALD launch and sample the collection.


TRANOÏ New York: Parfums is entirely dedicated to the art of perfumery and proposes a range of over 40 carefully-selected niche brands. Euphorium Brooklyn is in great company with some of our very favorite perfume houses.


Chatting with perfume legend, Michael Edwards (Fragrances of the World) at the show.

As in Paris, buyers can appreciate a selection of Haute Parfumerie brands, carefully chosen by renowned professionals.


Honored to be invited to speak on a panel discussion with some wonderful perfumers and perfume retailers on “What’s next after Oud?” on Monday at the show.


Eric Weiser — Owner of Twisted Lily, Brooklyn, NY, Anthony Qaiyum — Owner of Merz Apothecary, Chicago, IL, Sherri Sebastian — Perfumer and Owner, Provision fragrances, Stephen Dirkes — Perfumer and Owner, Euphorium Brooklyn, Leo Crabtree — Creative Director, Beaufort London, Douglas Bender — Writer and Perfumer, Charenton Macerations, Moderator: Jamie Rosen – Beauty Director, Town & Country Magazine, Hosted by Kim-Van Dang, President, KVD NYC Inc.

Here’s Steve Sharpe’s take on the panel discussion for Beauty Fashion Fragrance.

photo – Tal Shpantzer